Thursday, July 29, 2010

Over-Optimizing SEO - Why Not?

We have to start this article by telling you, our reader, that the process of Google SEO is much faster than say, Yahoo or Bing SEO. Google is, in our opinion, the most efficient and powerful search engine because of the amount of data that they analyze. They not only keep track of all the links from all the sites they crawl, but analyze the data of every page, apply PageRank to each one, and derive a ranking. Even though Google is this efficient, the process for a normal site, meaning any site other than Twitter, or Facebook, takes time. While Google can process SEO changes on a page as fast as two weeks, good results begin to happen in 2 to 3 months, and great results in 2 to 3 years.

This is not to say that you can't get your site ranked in the top 10 for a keyword that has 1,000 monthly searches, it can be done in 1 month, but depending on the topic of the keyword, competition will become your biggest obstacle. For example, if you are trying to become the king for keywords in the Search Engine Optimization arena, you will find that the competition is fierce, much more so than say an Auto Radiator Repair Company would. This is simple math; more people in the SEO field are qualified and know about optimization than would owners of auto repair shops.

Because Google Optimization, while being the fastest to see results, still is a long-term affair, don't feel over anxious to re-optimize your site before giving enough time for your previous efforts to take effect. The truth of the matter is that after about a month, you will get a good idea of what is working; you have to find a good site that provides a ranking tool, so that you can check your site's performance for specific keywords. There are many out there and all are free, so don't fret.

Our best advice is to take the time to write good, solid and relevant content in relationship to your other page elements like Meta tags, page title, website topic, and link titles. Give your efforts time to bloom before making changes. The biggest problem we see is that inexperienced SEO efforts are NOT given enough time to grow, and are cut short before full bloom can be achieved. Sorry for the plant analogies, but it will help illustrate our point best. Keep at it, read all the free resources on the web, specially our articles, they are written by our expert experience in Google SEO.

The Importance of Unique Meta Descriptions on Every Page For a Road Full of Google SEO

Browsing through hundreds, maybe thousands of websites in a work week, I am continually amazed at the laziness of some web developers. I know how useful copy and paste can be, but believe me, in Google SEO, uniqueness is King. If you are a customer to some fancy web development firm, make sure to check your Meta description tags on every page. Google is notorious for devaluing a site whose Meta descriptions are repeated in every page. Take advantage of the power of the Meta description tag.

Most people get lazy when creating pages in the areas that are most important in ranking. While you may have a $10,000 website, the sad fact of today's internet is that you either need one of two elements to get web site success as far as traffic is concerned: a large budget, or great ranking.

Google SEO is increasingly affected by the type of Meta description and how well it fits into the theme of the page, and the web site. Once you have gotten all the right elements in place, begin brainstorming on a catchy way to describe the focus of your page, while describing a call-to-action.

If your site is about apples, and your page about red apples, you could create a powerful Meta description, unique to that page that could read something like this:

"Look to our delicious red apple recipes, and find out what you have been missing. The best red apples usually have a ripe texture, not too soft. Read more!"

That small description mentions some assets about red apples, while using the keyword twice in a description that will peak the interest of the reader.

In Google search results, the description or snippet used usually comes from the Meta description. You can be less description and optimize for more keywords in the title, rather than the description. This strategy is sure to give your web site ranking a boost.

Importance of File-Folder Structure in Getting Great Google SEO Results

Google has actually gone out on a limb and provided several guides on file and folder naming conventions to help webmasters provide what they consider the best way for visitors and search engines to identify the topic of a site. In order to best achieve this, we will provide some common sense approach techniques to help you sort through the maze that can be Google SEO.

We recommend the following strategy for most of our clients who are creating a new web site. Choose your domain name carefully. Don't rush to get what you think is a great name, that is half the battle. Do a little keyword research on the topic of your site; see what and how many people are searching for keywords in your area of interest. See what is available and chose carefully, taking into consideration both traffic and description. The only reason to get a domain name with your company name is if your company name is very well known and it alone will provide you with the traffic you need to make money online.

Once you have your domain name, for example, you have to decide on the best file / folder structure. This is achieved by figuring out a general topic. Say you provide general electrical services and the name of your site is, once you have focused your index page for general electrical terms, you must move on to focus on other areas of electrical work.

To save the focus of your pages, you could create a subfolder called electrical-tools, so now your second page will be located in: this tells Google that your site is about electrical services and the subfolder and the pages in it are about electrical tools. Then inside the electrical tools subfolder you can create a page about electrical wire cutters and call it electrical-wire-cutters.html.

You probably are beginning to see the pattern. Be descriptive in your file and folder naming structure and you will be blown away by the results.

Forget the Meta Keyword to Achieve Great Google SEO Results

By most SEO professional's estimation, the keyword Meta HTML tag is dead. There is a general consensus around the Google SEO community that the days to manually improve your SEO results through Meta keyword stuffing are over. One used to be able to stuff the meta keywords tag with up to about 270 characters worth of keywords, which then helped improve the page's SEO results, it became so easy to do, that its overuse caused most search engines to decrease their importance in ranking or completely eliminate their ranking value altogether.

Now most search engines have a mathematical formula called an algorithm that takes several elements into account, assigns them a numerical value, compares them to other sites that are optimized or focused on the same or similar keywords and then gives it a ranking. The algorithm for each search engine is different but everyone in SEO agrees that Google's is the most complex and hardest to optimize for.

Because of the increased complexity of the Google algorithm, and the fact that it is always evolving and changing, oh yeah, and very secret, it has become a niche area few have mastered.

Since the Meta keyword is no longer useful in helping your site's ranking, focus on the elements that are:

1) Domain name which contains keywords you optimize for is helpful
2) A page title that contains the keyword you optimize for is important
3) The Meta description is where your creativity can shine. This is normally the punch line that draws people to your site from an Organic Search Result, and it is a great place to put your keywords so long as it makes sense.
4) Keep your content focused on the above three elements, but make it so it doesn't disrupt the flow of the information presented. (This when done incorrectly will cause ranking to drop).

As you can see, there are so many other elements than the Meta keywords tag, so all is not lost. Be careful when programing, be clear in the focus of your page and most important, and don't try methods that may otherwise hurt your Google SEO efforts.

The Power of Strong in Google SEO

While most web developers have been lead to believe that using the bold HTML tag adds value in the eyes of search engines, the truth is, they may as well be using regular font styles. The best HTML tag to use when your goal is to emphasize text is the strong and emphasize tags. These tags tell search engines not only that the font style is different but that the content within the tags is important.

While Google SEO has many components, using the strong and em tags help focus the topic of each page. You would always use the strong or em tags to emphasize the topic used in the page title and meta description tag to help your SEO ranking efforts. Careful strategy is important in assessing the frequency of use for the strong and em html tags. It is widely though that overuse will undoubtedly cause the opposite effect and actually hurt your SEO efforts.

My experience is as follows: Use the strong tag once or twice depending on the length of the copy content in each page. Typically I follow the rule of using a strong tag or em tag once per every 500 words. So if my pages are very long, I can use it a couple of times.

I tie the content of each tag to match some title keyword I'm optimizing for as well as the description tag content. Don't underestimate the power of the your header elements. I use the following rule when optimizing a page for Google SEO:

Use 1 - H1 tag per page, which matches keywords in the title and meta description.

Use as many as 5 - H2 tags which support variations of the H1 tag.

This guide should give you a good starting point to help with your Google SEO efforts. Keep an eye of the next guide, which will help expand on the topic of Search Engine Optimization.

Google SEO Facts - Why Google is the King of Search Engines

Most SEO professionals simply do not understand the true complexity regarding Google SEO and why optimizing for Google is so much different than for other search engines. Google ranking engine is called PageRank, a patented set of mathematic equations called an algorithm. The PageRank algorithm is ever evolving and due to this fact, it becomes ever so difficult to gauge what it is. No one, outside of Google, knows the true elements of which the PageRank algorithm consists of, and because of this there is a lot of guesswork SEO's out there.

I have found through meticulous testing and research that there are over 317 elements to the algorithm. Most of these can be somewhat manipulated by professional web developers in conjunction with expert SEO's but others, simply cannot be tricked. For example; the age of the site is the biggest element that affects ranking but cannot really be manipulated. Google's reasoning behind this is that with the ever growing number of mass spamming web sites, and fake affiliate portals targeting the masses; these websites often open and close within a year, so it has been thought by the general SEO Services community that there is a period of about a year in which Google imposes some ranking restrictions. This is to prevent a well optimized site from coming and going, cluttering the Google site index.

I have found that this is true but only beginning at high traffic keywords, over 5,000 monthly search volume. For any keywords below 5,000 monthly searches, there doesn't seem to be any restriction. I'll be describing in detail in future articles the most important Google SEO elements and how to make them work for you.

Monday, August 11, 2008

Affordable Google SEO Services

Galonet Tech Corp specializes in delivering high quality SEO Services at Affordable Prices. We guarantee our Google SEO Services to achieve an increase in organic search engine rankings.